Our speciality is that of planning and staging professionally organised exhibitions, dedicated to the engineering branches of automation, control, electrical, instrumentation and renewable energy throughout Sub Saharan Africa (SSA). Thereby, providing a unique platform for South African and international manufacturers to promote their brands and products in a relaxed atmosphere for building meaningful relationships and networking.

Our extensive experience of over forty years being gained from in-depth involvement in manufacturing, marketing and African export sales with Eaton Corporation (Cutler Hammer), General Electric (GE), ABB/Powertech and Circuit Breaker Industries (CBI). This experience has given us a profound insight into of the financial constraints faced by the sales/marketing people and the high expectations of senior management. We take cognisance of these factors and approach our events with a deep sense of understanding and pragmatism. We therefore strive to ensure that every investment produces tangible results and connections.

The major exhibitions are staged in cities and attract those in outlying industries, whereas Afritex not only concentrate on cities, but includes remote areas where there is a need for exposure. Thereby giving the opportunity to those in these areas and the different strata of employment to visit with the minimum time “offsite” and be exposed to your brand, products and technologies.

Over the years we have progressively established a comprehensive database of professionals involved in a wide range of varied industries.